The trade area for the site at S. Ridge Road and McKinney Ranch Parkway in McKinney is a key development tract that benefits from a location at two major thoroughfares in a trade area of growing residential, retail and commercial activity. The location gives the site both visibility and access to McKinney’s strong and affluent demographics.

Within a three-mile radius of the site, the population totals 123,064 residents in 43,924 households with an average household income of $160.943.

Due to the site’s position along a commercial, retail and residential corridor, the location serves a daytime population of 95,966. Daytime population helps drive traffic throughout the day.
Within a five-mile radius of the site, the population totals 313,601 in 108,726 households with an average household income of $160,421.

The location also serves a daytime population of 259,646.